In this article, Rob Medich explains the history of General Motors and obstacles that they have had to overcome with respect to internal and external factors. GM has used its marketing communication tools to stay at the top of effective advertising methods, sponsorships and other collaborations.
This article is meant to create awareness to people who do not know much about GM as a company. When you think of GM, you think of the recent troubles they have encountered in the past decade. GM is one of the oldest automobile manufactures and is still at the top of the industry. Dating back to 1934, when GM released their first Cadillac ads, they used their marketing tools to dig a niche and become known for making integrated marketing communication what it is today. GM is a great example of a company that changed with the times to stay relevant in its market by using resources, partnerships, sponsorships, and other IMC communication skills.
Rob Medich is the a graduate from Ohio State University and director of sales at Jive Software. He was also the account executive at SAP Americas and a stretegic manager at Mercury.
http://www.adweek.com/sa-article/marketing-machine-130646
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You discuss how GM has been able to create niche for themselves throughout their existence. When I think of GM I do not see a major difference between GM and the other car manufacturing companies. I felt there was problem with brand parody, but upon reading the article I realize GM is able to set themselves apart. GM has been incorporating themselves in popular culture for many years. For example, a GM car is featured in one of the most successful action movies in recent years. By putting "Bumblebee" In Transformers I am sure they saw an increase in sales. I agree with Stefon, I believe GM has a bright future.
ReplyDeleteMy knowledge about cars is not impressive; therefore, when I saw that this blog was about GM I figured I should read on. I believe that GM’s past advertising strategies sound beneficial, yet I never have heard or noticed the majority of them. This doesn’t say that their strategies aren’t effective though because clearly I am not in their target audience. I would have to agree with Tyler after he stated that GM did incorporate themselves in the one of the most successful and popular movies ever: Transformers. I was absolutely obsessed with Bumblebee and that car, but never associated it with GM, instead I just referred to it as the “transformer car.” Regardless of my opinion, GM is working hard at getting their cars noticed and getting their name out there.
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