Everyone knows that our economy is not doing so well here in
the United States. How are we going to
try and fix this? Many different people
are trying to build up our economy although it is tough to start an upward
slope. The Corporation for Travel Promotion is
trying to build up the United States economy by trying a new tagline, “United
States of Awesome Possibilities.”
 |
| sixpacktech.com |
The
Corporation for Travel Promotion is trying to bring two specific target
audiences to the United States. Their
first focus is on business travel while the other is focused on leisure. I believe that it will be difficult to try
and bring global travelers to the United States for business travel if they do
not already travel here. Why would they
want to travel here if they do not have to?
This is what the Corporation for Travel Promotion will have to work on.
The
United States does not have the greatest brand image to start with. When I was in Europe I discovered that
Americans were viewed as fat, spoiled, and rich. Why do people want to come to America when
everything is so much more expensive as well? There are many downsides to this
view but I think it has potential. The
United States is a place that many people want to see. When I was in Europe everyone talked about
how big and extravagant everything was.
Europeans were amazing by the 6 lane interstates and the huge portion of
food American’s receive.
The
Corporation for Travel Promotion does have a lot to work with. Many people do want to see America, but it
could be difficult. Marketing this will
be tricky but if the Corporation for Travel Promotion targets the correct
audience and focuses on the right benefits, I believe it can be done. The economy needs to change and this is a
good way to build it up if it works. We
shall see what happens!
The problem with this idea is that the Travel Promotion cannot really control it's brand image. The image of the United States is out of their hands and is really a volatile subject. It is constantly changing, and depending on what country you are in the US may be seen negatively or positively. This is why the Corporation of Travel Promotion will have such a difficult time promoting travel in the US.
ReplyDeleteLike Becky mentioned though the US does have alot to offer as far as things to promote and advertise. There is almost an unlimited amount of ideas that a person could come up with to try and persuade people to visit the US. From the offerings of the city to seeing what small town life is about, from sports to art, the US could also be seen as one of the easiest products to promote.
I agree with Alex. I have never been to another country, but I can imagine what they think about us. This will not help with our marketing campaign because they already have an idea of who and what we are. On the other hand, I have dealt with foreign tourists and they've all seemed to enjoy their experience in the United States. Maybe they can use testimonials for those who enjoyed their experience here.
ReplyDeleteEveryone is going to make an opinion based on what they are exposed to. Travel Promotion may be appealing to some, but there are those that will not be affected by it. Like Alex said, the image is out of their hands. They could receive potential, but nothing is guaranteed. This is a good thing to have happen, but it is not certain that it will work. My perceived image of America is that it is full of obese people and we are not anywhere near fixing it. Every decision you make affects your future.
ReplyDeleteI agree with you all. I ultimately think that this is going to be hard to market. Unfortunately, no matter how well you market the United States, people in other countries are already going to have preconceived ideas. There is potential for this to have some sort of an affect on the image of certain parts of the United States, but if you don't target specific enough, I fear that it will end up just because a waist of time/lost cause.
ReplyDeleteI did not even know that we had our own brand image. I didn't think of the United States as marketing themselves out to people. But, I do think that Travel Promotion is on the right track because I've known some tourists that have come and in the amount of time they are here they try to travel around the United States. When foreign tourists come they want to make the most of their experience. So even though we appear to have a poor brand image, (fat, spoiled, rich)people still want to experience the lifestyle we have. I think once Trade Promotion gets this going it could be very effective.
ReplyDelete