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| Domino's Facebook |
The Domino's Pizza Hero is an app for the iPad that is essentially a game that teaches you how to make pizzas. The app leads you through the steps of making a pizza such as kneading the dough, spreading the sauce, sprinkling the cheese etc. Go through pizza school, play through 11 levels and survive "the rush."
The game is great, but is there more to this than just making a virtual pizza to get the highest points? Actually, there is! The app also allows consumers to create their own pizza to be sent in and ordered for pickup or delivery.
For integrated marketing and communications, creativity and changing with the times is essential for a business to be successful. Domino's of an app on a device that is always growing such as the iPad, is very smart. Not only does the app intrigue the consumer to play the game and compete with others, but it entices them to order pizza as well.
This app is one of the first that has a game involved while still allowing the consumer to order a pizza in the middle of the fun.
