Starbucks Uses QR Codes for Consumer Interaction

Starbucks is utilizing a QR program that allows consumers to learn more about various coffee products.

Photo: Inkhead http://bit.ly/gZhv7Z

QR codes are newer to the marketing world and haven't quite taking off as some other marketing endeavors have. Unfortunately these codes have an unappealing look to them, which causes them to be more of an eyesore rather than a benefit.

This is why the QR codes needs to be used sparingly but when done right, it can be very effective.

With the new program, Starbucks uses QR codes in their ads and stores to promote information in an interactive type manner. Because the consumer has to physically scan the QR code with their device, the motivation to actually read and take in the information about the coffee they are learning about is there.

Learning about the coffee consists of multiple interactive information pieces such as where the coffee came from, a video of production, what makes the coffee unique etc.

Taking advantage of QR codes early on in its incubation period of the marketing world is smart for Starbucks. Luckily this isn't the only attempt at using QR codes Starbucks has made. Last May the company released a "scavenger hunt" program in partnership with Lady Gaga.

Among these two programs, Starbucks even allows you to pay for you drinks with a mobile app. Allowing consumers to pay with their phone is just another way to simply and make the purchasing process easier and potentially more enjoyable.