Google hopes that these new ad formats will make it easier for advertisers to connect with consumers and their individual needs. These new ads introduce six new formats to make advertising more vibrant and interactive on tablets. These new formats let the user not only see video, slideshow pictures, and 360 degree image viewing, but also the ability to get directions to the location of the business straight from the ad.
Google is hoping to increase the convenience of advertising for both the marketers and the consumer. Although this all seems fine for the marketers, is it going to cause a hassle for consumers who thought that their tablets were limited from ads, and now suddenly are getting bombarded? Or will consumers appreciate the accessibility and convenience of these new and enhanced ads?
Source: Ad Week
While making advertisements more personable is a good thing I think this isn't the best idea for Google. Tablet owners will see these advertisements as clutter and will be seen as an annoyance. Consumers will just become numb to the ads and click through them. The ads will have an extremely low call to action and that is the most important thing in marketing. This will bring minimal brand awareness because you are forced to look at the ad for a short period of time.
ReplyDeleteI agree with Tyler, I think the ads were a good idea, in theory. People would have advertisements come on their tablet that would be specific to their interests and would save them money on a product or service they would use. The problem with advertisements on tablets is that people didn't pay that money for the product to have these come up. Those who are contemplating buying the Tablet may get wind of the ads may not like the idea so much they won't buy it. My suggestion would be to track the usage of these ads and depending on the feedback, continue them or shut them off.
ReplyDelete"The ads will have an extremely low call to action..."? Who ever said the ads would be produced lacking any of the elements of advertising? It seems easy to bash uncommon advertising strategies.
ReplyDeleteHowever, marketers must come up with new ways to reach people at every contact-point possible and engage them with innovative concepts. Google's advertising team is trying to make ads feel more like an experience and less like a stationary Facebook ad.
As the original post suggest, this new ad formats are based on research about the increasing use of tablets for shopping, which shows Google's interest on keeping up with starting trends, even if this might sound ineffective to others right now.
I agree with Tyler and Sam. For the most part, Google has stayed pretty user-friendly and without bombarding people with an over-abundance of ads. But having pop-ups on tablets? I guarantee that people will be annoyed by this and anti-pop-up software will be a staple for tablet owners. This would be a waste for organizations and their marketing tactics because there's no way to gage ROI. How would pop-ups lead to increased sales when all they do is cause people headaches?
ReplyDelete